The inaugural "Cowbell Yell" pep rally in Davis Wade Stadium Wednesday night, hosted by the Student Association and Athletic Department, kicked off the 2011 home football season. Coach Dan Mullen and Athletic Director Scott Stricklin, among others, spoke to an enthusiastic student crowd. The Famous Maroon Band, MSU Cheerleaders and Pom Squad were all on hand, and the event featured a preview of the 2011 football videos, as well as the first viewing of the new HD ribbon boards in Davis Wade Stadium.