Challenge X logo winner

Challenge X logo winner
Photo by Russ Houston

April 24, 2008

A marketing management class in the College of Business and Industry has been working with MSU energy researchers to help develop a brand name and slogan for the award-winning Challenge X hybrid vehicle. A multifaceted project titled "Realm" by the team of sophomore Jonathan Prudhomme and seniors Briana Berry (c) and Katie Beth Keith won the class competition. Prudhomme is an art major, while Berry is majoring in marketing and Keith, in general business administration.